Product

The Importance of Brand

I never really truly understood the importance of brand until I started developing my products to put into the marketplace. The brand is not only the appearance of your product it’s what your product says it’s what your product is. It’s what your product’s story that is integral to the message that you try to bring to the marketplace. All of these factors make your product special unique interesting and, of course, give people reasons to buy. The brand is the heart of any product. I work with several great design companies here in Portland to help bring ideas to reality.

With eight years of experience developing brands for the spirits industry, my products for Eastside Distilling have won multiple design awards.  I am ready to bring that knowledge and expertise to your business. A brand is a full circle of development that starts with the look and feel of the product, developing identity, message, and backstory.

Of course, in the spirits industry, there is also the complicated TTB and COLA approval process to contend with, both of which I have extensive experience.

The Importance of Flavor

If you’re starting a beverage company the best way to ensure long-term success is to start with a solid foundation, and that means a perfectly executed beverage formulation process.

The first major task that you will tackle if you are new to the beverage industry after you have decided on your concept is your beverage formulation and development process. A well-thought-out and executed beverage formulation is the cornerstone of any successful beverage business. When you strip away the fancy packaging and elaborate marketing campaigns, a beverage company is selling the formula to the consumer. I can help you create a world-class flavor using new and innovative ideas.
Who is your target consumer and what are their flavor, taste, color and other beverage preferences? What is going to be the price point, what serving size, what type of processing will be required, where do they perform the type of manufacturing that suits your product? These are just some of the important questions to ask before starting the physical process of procuring the base materials and blending them into samples for initial testing.

Brand and Flavor Profile Portfolio

I have won more than a dozen awards on my flavors and blends in the spirits industry, including several triple golds, and I am now a judge in several spirits competitions.

Click the images to read each product’s flavor and brand story.

The Importance of Message

I have 10 years of direct sales experience as well as 15 years running my own businesses, I know how what sells and how to sell it.

You have a great product, now you need to sell it. Your message can be as big as the look and feel of all of your marketing materials to fit the overall image of your company, or as small as sales representative actually talking to customers. Having a consistent message across all marketing channels should be a priority for any business and marketing team.

I take a 360-degree look at the entire marketing plan and sales strategy from top to bottom. An outside independent review can be invaluable, as a business owner you can never be truly objective. I will make sure the entire marketing team knows where to focus in terms of the ideal customer and what message they are trying to convey. This means salespeople are communicating the same message as your social media.

As a small business, you need to get your product in front of more people and make sure you are selling to those people. Message is integral to every aspect of the sales process, from social media, traditional advertising to exactly what your sales reps are saying. The importance of consistency in messaging will determine your success as a business.

Ready? Let's Talk!