News & Updates

May 11, 2016

Published by Lenny Gotter at May 11, 2016

The Case for FET Reduction, the Craft Modernization Bill

Back in 2010, a group of local Portland distillers and I met with Congressman Blumenauer requesting that he sponsor a tax break for distillers that craft beer and winemakers already enjoy. Fast forward to 2016. We are still hoping that it becomes a reality. What are we talking about as far tax is concerned? At 10,000 proof gallons, current FET would be $135,000., at a discounted rate the FET would be $27,000. That savings is equal to two new employees or a new still. At 20,000 proof gallons, current FET would be $270,000., at a discounted rate the FET would be $54,000. At 100,000 proof gallons, current FET would be $1,350,000., at a discounted rate the FET would be $270,000. […]

February 22, 2016

Published by Lenny Gotter at February 22, 2016

NaCa Fermentation Inc.

NaCa Fermentation Inc. has a patented rapid fermentation process involved encapsulated yeast. The result is a faster more efficient ferment while also increasing the yield of ethyl alcohols. I am working with them on a total sales/marketing revamp from top to bottom. Sales tend to be more direct, so we have been working on specific language and sales strategies to overcome objections. It’s very exciting work! NaCa Fermentation has tremendous growth potential, and I look forward to helping them reach their goals.

January 27, 2016

Published by Lenny Gotter at January 27, 2016

Client Update – Time & Oak

I have been working with Time & Oak and their signature whiskey elements for several months. The element is a laser cut charred oak stick that you put in a bottle of spirits or in a batch of cocktails (such as Manhattans). The product is very exciting, but very new. I have been working on their marketing message, outreach to distilleries and doing product reviews which you can read on my blog The Liquorist.