I just set up my first client with Benchmark, an app designed specifically for tracking sales and marketing in the wine, beer, and spirits industries. The software is very detailed and yet very scalable and user-friendly.
Here is more from them:
Benchmark is a field sales and marketing management and tracking software built by the beer wine and spirits industry for the beer, wine and spirits industry. Companies compensate talent, but fall short on goal setting, activity tracking and collecting account data, Benchmark allows you to empower and manage your field talent to their fullest potential.
If you have sales people I would highly recommend giving them a call!